A new account is created when using a 25-character alphanumeric serial code (also known as an access key). The serial code can appear on the distribution media or sent digitally via email. The serial code is associated with an email address and password that are entered into the login screen. Free accounts do not require a serial code.
Guild Wars 2 Serial Code Free Listl
A free account can currently be upgraded by purchasing the Guild Wars 2: Heart of Thorns expansion, the Guild Wars 2: Path of Fire expansion or the Guild Wars 2: End of Dragons expansion. Each includes a new serial code. This serial code can be used to create a new account or upgrade an existing Play4Free account. An expansion purchase can be used to upgrade a Core account, as well.
There are three ways to purchase an upgrade: 1) via the Black Lion Trading Company; 2) by clicking the upgrade prompt always visible in the upper-left corner of free accounts, or 3) by make a purchase via the official website shop and then logging into the ArenaNet website to redeem the serial code.
Additionally, activation of a legacy "Heroic Edition" serial code will upgrade an account and lift all free-to-play restrictions without granting any expansion access. Heroic Edition keys were the retail equivalent to the original Digital Deluxe Upgrade - their sale has been discontinued, but they are occasionally issued during special promotions and existing keys are still functional.
Making a comment to say that you do get both expansions with this. Everyone who owns Path of Fire gets free Heart of Thorns. This doesnt apply to a specific bundle. Just get Path of Fire from anywhere and when you redeem the code you get both expansions.
For anyone redeeming the Heroic Edition code for a new account or for upgrading a previous free account you have, don't forget that you can link your Guild Wars 1 account (if you have one!) to your Guild Wars 2 account in order to claim the Hall of Monuments rewards for completing certain tasks/titles/achievements in Guild Wars 1. If you DO link your GW1 account to your GW2 account, your GW1 account will have it's login credentials changed to the same as your GW2 login credentials (both accounts will have the same user name and password).
Furthermore, the same is true in reverse, where players who have started on Steam cannot transfer their progress to the website-based version of the game. As an extension of this, any gem codes or Guild Wars 2 serial codes cannot be redeemed on Steam versions of the game, and any expansions must be directly purchased from Steam.
You can upgrade your account to Heart of Thorns in-game or by applying a serial code (from buy.guildwars2.com or one of our official retail partners) to your account on the account management page.
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